Physiological & Implicit measures on human behavior

Physiological measures 

While your test participant may seem calm, a significant amount of stress may be concealed from him or her. You can combine behavioral coding with acquired physiological measurements with a data acquisition system to reveal this level of stress.

While collecting observational data, this allows you to simultaneously acquire physiological data such as EEG, ECG, EMG, blood pressure, skin behavior, and facial expressions. For example, skin conductance is a technique used as an indicator of emotional and physiological arousal to measure the skin’s electrical conductance.

EEG enables neural activation to be included during a study, while FaceReader detects the emotion of the face. These measurements allow studying the interplay between physiology and behavior, which is caused by an external event.

Implicit measures 

While questionnaires may be useful to capture opinions, traits of personality, or (mental) health issues, they also have some limitations.

Another important issue is that in their responses, people can be biased. We tend to give socially desirable responses, we are affected by an experimental environment, and we respond in a certain way to all questions (usually intense and negative, often’ yes’ or’ no’).

We don’t always understand what we’re doing, doing, or doing. Around 95% of our action is subconscious and automatic, as we mentioned earlier in this article. We may be able to escape any knowledge about ourselves.

Studies have built methods to collect our subconscious thoughts, feelings, and actions with these shortcomings in mind. Such implicit assessments demand that individuals respond to different stimuli very rapidly. Reaction time variations reflect how you think about something.

Mental disorders In the prevention and treatment of mental disorders, understanding human nature is important.

Mental disorders are defined as a mixture of anomalous thoughts, emotions, and behaviors. Millions of people worldwide are suffering from disorders such as depression, addiction, anxiety, and dementia.

Besides a host of emotional and behavioral effects, mentally disordered individuals also often have problems in school, employment, and family life.


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